Syniverse’s RCS MaaP Aggregation solution is the monetization engine for RCS A2P/P2A, as well as the centralized aggregation point through which all RCS A2P enters an operator’s network. It includes support for enterprise/Bot vetting and management, Syniverse’s RCS MaaP Rating Engine, and financial clearing, to create a unique monetization solution.
We developed a unique end-to-end, cloud-based solution that enables operators to quickly and accurately identify billable actions within an RCS A2P/P2A messaging session, and charge their enterprise partners accordingly by applying different rates to the various message types defined by specific criteria that these businesses send to customers across operators’ networks.
There are many chargeable message types within RCS A2P and P2A e-commerce-related conversations, opening the door to monetize these types of messages more efficiently and in a gainful manner, to move away from standard pricing that is typical for SMS A2P messages.