Chat? Social? Voice? How businesses can keep their customers talking – whatever the channel

As any marketer knows, messaging is the most direct, immediate and impactful communications medium of all. Email or letters don’t come close. If you’re an enterprise and you want a customer to read and respond to your outreach, send a text. And all things being equal, the richer the content, the better!

The pandemic has undoubtedly changed the way customers ‘speak’ to brands, accelerating a process that was underway before. People want to use their preferred channels to make contact – and be free to switch between them at any time, even during the same conversation. It’s an omnichannel world of messaging now.

So what is it that businesses of all shapes and sizes need to know about Business Messaging? How should businesses respond? In this recent webinar, MEF talks to Syniverse’s Jeff Bak about the technologies that can help businesses rise to the post-COVID comms challenge. With so many channels available, how should anyone go about approaching their conversations with both customers and indeed potential customers?

Speakers include:

• Jeff Bak, VP Product Management - Cloud Messaging Services, Syniverse
• Tim Green, Editor, Mobile Ecosystem Forum

If you have any questions after watching this video, please do not hesitate to contact us. We hope you enjoy and please reach out anytime to have a conversation on how Syniverse can help you achieve your personalized business goals.