Video Interview: Extracting more value from the A2P messaging – a quick how to.

With Juniper Research estimating that operator revenue from A2P messaging will be $54.5B in 2025, providing A2P services is an opportunity operators need to take seriously.

But the messaging ecosystem is complex. Step one is deploying the right technology. And to truly move up the value chain, operators need to:

• Identify and harness previously unknown opportunities in the ecosystem.
• Execute on end-to-end monetization — from billing through to partner settlement.
• Take new products to the enterprise market.
• Leverage existing solutions to maximize ROI.

In this video, Justin Springham, GSMA Journalist, and David Hassman, VP Product and Strategy, Syniverse Technologies, discuss these topics and give practical tips on a successful operator A2P monetization strategy.