Insight
10DLC for Political Campaigns
10-digit long code (10DLC) is the industry standard long code solution for North American application-to-person (A2P) business messaging. Essentially, 10DLC references a set of texting regulations adhered to and enforced by mobile carriers. Those who comply can expect enhanced deliverability, while non-adherence can lead to undeliverable messages and possibly even fines. For more on the general elements of 10DLC, you can dig deeper in our overview, here.
As political messaging has seen a huge rise in the last several years, carriers have doubled down on regulations in an effort to cut down on spam and keep recipients happy. With regard to political campaigns, 10DLC plays an integral part now more than ever.
10DLC Guidelines for Political Campaigns
While businesses must comply with 10DLC, other entities are not excepted, as non-profits, unions, and political campaigns must also register, with few exceptions—those who send fewer than 3,000 messages daily, those who utilize a toll-free number to facilitate sending political messages, or those who already use a short code.
Forecasts and Best Practices
The following checklist should prove very helpful for your political messaging campaigns. Of course, please reach out to your account team with any questions that should follow, and as always, adhere to the terms of your agreement, carrier guidelines and requirements, and best practices throughout the onboarding process.
| Political Campaign Requirements and Best Practices | Additional Information | |
|---|---|---|
Register your traffic with The Campaign Registry (TCR) and follow appropriate steps to provision traffic on sanctioned routes. | Please consult our 10DLC Pricing and Policy Info document for more guidance on messaging throughput, Message Class, and more. | |
Vet messaging campaigns through Campaign Verify for higher messaging throughput. | Campaigns vetted by Campaign Verify automatically qualify for higher messaging throughput. | |
Do not utilize Sole Proprietor campaign designations in TCR for political traffic. | Syniverse will decline Sole Proprietor Campaigns for political messaging traffic. Please consult TCR should you have registration questions. | |
Complete campaign registration information as accurately as possible for additional review by Syniverse. Campaign registration requires the following information: | Please reach out to your Account Representative to discuss expediated vetting for Political campaigns. | |
Do not open support tickets if the messaging traffic is un-registered |
Unregistered traffic is subject to higher pricing, lower throughput, additional filtering, and deprioritized support. Check whether the traffic is correctly registered before opening a ticket. Please remind downstream customers to not escalate to mobile carriers as this will not help resolve their issue. Registered traffic for 10 DLC: Context = A2P Campaign ID is provisioned to the long code
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Syniverse has Political Messaging experts on hand to ensure a smooth process and answer all of your questions. Please reach out to your account rep for further information.
Want to learn more?
Click here to watch our Webinar On-Demand: The Hidden Costs of Unregistered Political Text Campaigns and turn process into profit today.