About 15below
15below connects travel companies with passengers through personalized messaging and real-time notifications that keep customers informed and in Control. From booking to arrival, 15below’s Automated Passenger Communications Platform ensures smooth communication around disruptions, updates, booking confirmations, mobile boarding passes, and more. They’re trusted by SWISS, British Airways, Lufthansa, China Airlines, Etihad, Qantas, Ryanair, JetBlue, and over 60 other travel brands around the world.
Customers need support at all stages of their travel, from planning to problem solving. But contact centers can be expensive and failing to provide a quick and clear response to disruption is a big cause of bad press for travel companies. Leading players in the air travel industry trust 15below to optimize all passenger communications, so they can stay focused on their core business, while offering intuitive communication capabilities.
15below provides one platform with full control that allows smoother operations, unrivaled engagement, and increased revenue with automated, hyper-personalized notifications.
15below in Numbers
SENDING
1.8M
1.8M
notifications every day
REACHING
1B
1B
passengers a year in 100+ languages
SERVING
70+
70+
customers across all continents
The 15below engagement challenge
Ever-expanding country regulations on businesses-to-consumer SMS means critical messages benefit from an omnichannel approach.
15below’s goals were to enhance its omnichannel capabilities, become more integrated into customers’ digital ecosystems, and strengthen the ability to contact customers directly through their preferred channels. 15below sought to adopt engagement channels that offered additional business features to complement SMS and email.
With over 8.5 billion smartphones in use today, the shift to using them for efficient business communication is now well established. With mobile devices always on hand, business messaging services are adopting engagement channels that offer added features to complement SMS and email.
"We’re very pleased to have partnered with Syniverse for 3 years. This collaboration enables us to reach millions of travellers around the world on behalf of our airline customers, driving stronger engagement, reducing costs, and elevating customer satisfaction.
Together with Syniverse, we’re empowering airlines to provide a seamless, best-in-class experience by keeping their passengers connected, informed, and empowered at every stage of their journey."
An omnichannel solution: WhatsApp Business API
As a long-standing and trusted partner, Syniverse introduced the WhatsApp Business API to 15below as part of its larger Software as a Service (SaaS) portfolio. Our omnichannel solution empowers leading brands from all verticals to connect with their customers around the world and build long-lasting relationships. Our goal is to help global enterprises boost revenue through promotions, save money with automation, enhance brand awareness, and foster innovation.
Syniverse seamlessly integrated the WhatsApp Business API with 15below’s platform, instantly enabling direct messaging to customers in the channel of their choice. With secure, direct routes and the global reach provided by Syniverse, 15below could ensure that critical travel disruption messages are immediately delivered to travelers.
WhatsApp Business API is used by the largest global brands across all verticals to communicate with their customers. It’s a global service that’s easy to onboard, for immediate communication with billions of users around the world. It offers very high delivery rates and a 98% open rate. This ensures that airlines’ communications are seen, and travelers can react swiftly.
Complementary to SMS, WhatsApp is a channel that strengthens communication strategies through its widespread use, extended capabilities, cost efficiency, and improved user experience. It has advanced features such as call-to-action buttons, rich media content, and interactivity beyond text only. Regulated in very few countries, it allows longer messages and may not be subject to the complexity of varying national laws that apply to SMS, including requiring permission to send messages, complex registrations, and strict content and frequency limits.
