Discover the importance of high-quality routing and what questions you should ask to find the right messaging partner.

Not all text messaging providers are created equal. In order to cut their costs, some providers use low-quality “grey routes” and SIM farms that deliver a not-so-great experience. Which can cost you more than it saves in the long run. In fact, the use of one grey route alone cost a global social networking company an extra $75K a year.

So how do you deliver a messaging experience that sets you up to be greater than the competition? Before choosing your messaging provider, you should get the big picture. Our guide will help you understand how some providers cut corners—putting your customer experience and reputation at risk—and empower you to ask the right questions during the sales process.