Silver bullets and over-simplified solutions
We live in a world where we are increasingly offered simple solutions to fix complex problems. Headlines and sound bites offer “super foods” that can transform your health, the only exercise you need to get fit, and gadgets to improve your sleep. These are a few so-called “silver bullets” that may be familiar to most people.
The tech industry is often guilty of the same behavior. Companies promote selling point solutions as key to stopping fraud, spam, and other problems.
Unfortunately, like living a healthy lifestyle, there is no single “silver bullet” for keeping your customers secure. What you need is a multi-faceted approach from a trusted provider.
All the pieces you need for Trusted Communications
- Messaging — the foundation for trusted communications.
- Direct connections to mobile operators — to reduce the risk of snooping, interception, or fraud from unknown intermediaries.
- Identity information and signals — including risk indicators such as Account Take Over
- Range of authentication options — SMS OTP is the only ubiquitous form of authentication, but newer methods can improve UX and security for select use cases and devices.
- Hardened platform—communications are only as secure as the communications platform itself. Support for additional encryption, API authentication, and data privacy measures is essential.
- Branded URL shorteners—generic URL shorteners are increasingly a phishing and security risk. Creating and using a brand-specific URL shortener is essential for end users to trust brand communications.
Fitting it all together
Like a jigsaw, the solution is only complete once all the pieces have been fitted together. Working with a single vendor like Syniverse, who supports all the above, reduces implementation, management effort, and cost. It also ensures optimization of the Security Trilemma, where Syniverse helps brands work out the right trade-off between security, user experience, and cost for their business and users.
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