This article originally appeared in Total Retail and is published here with permission. When you consider the way that people use apps today,...
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New Data Unveils Strategies to Help You Get Started with Mobile Wallet
This article originally appeared in Mobile Marketing Watch and is published here with permission. Although mobile wallet has been available on...
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CMOs and Attribution: Reaching the Actual Customer vs. the Measurement Science That Reaches the Device
No one in marketing right now can be assured that they have reached the right person they want to reach. The only thing they can be assured of...
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App Challenge Calls for New Mobile Marketing Approach
This year, I’ve had the fortune to work with a more diverse group of retail companies than ever before, and it’s allowed me an insight on...
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Underused Mobile Channels Offer Brands New Approach to Engagement
Thanks to mobile, consumers have never been as always on and always connected as they are right now. But many brands are missing out on the...
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Three Brands Using Digital to Engage Customers Better Than Most
This post originally appeared in Hot Topics and is republished here with permission. In part one of our series on how mobile is enabling brands...
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