“Webinar Watch” spotlights Syniverse’s latest thought leadership available through our online workshops and forums.
Do consumers prefer text messaging, email, apps or other mobile channels to communicate with their favorite brands? Do they like to browse, buy, or find information on special deals with brands when they use their mobile devices? And where and how often do they do they prefer to use mobile to connect with brands?
Knowing answers to these questions has become crucial for a brand’s marketing strategy today. Now, however, an underused approach is showing new promise as a way for brands to get these answers and open a new level of engagement with their customers. Omnichannel marketing takes advantage of the full range of mobile channels – everything from push notification to text messaging to email to mobile wallet to apps to social media – and draws on each of their strengths to reach customers in highly targeted ways. The result is a more rounded and dynamic mobile communication approach.
Syniverse has been right in the thick of these omnichannel-based strategies since they emerged with smartphones, and on March 17 I look forward to leading a webinar, “Omnichannel masterclass: Build experiences customers will love,” to discuss some of latest learnings and best practices in this area.
The webinar builds on our recent RCS messaging webinar and will empower you to create customer journeys and interactions that can flow across a range of mobile channels. We’ll delve into these aspects of omnichannel marketing:
- New engagement channels like Rich Communication Services (RCS) and WhatsApp.
- Chatbots and their ability to automate customer conversations.
- Processes for building an intelligent messaging strategy.
- Selection of the best messaging provider for a brand’s needs.
- Creation of a seamless experience with channel orchestration and message flow management.
- Strategies for reaching customers with the right channel at the right time using preference management.
Changing mobile consumer usage trends and an ever-growing number of mobile channels make it more vital than ever that brands integrate a sophisticated, holistic strategy to reach their target customers. This webinar will show you how.
I hope you can join us. Please register at the link below.
Register for “Omnichannel masterclass: Build experiences customers will love”
Mathias Muehlfelder is a Senior Director of Product Management and works at Syniverse’s Luxembourg office.
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