You may have heard of mobile wallet already. And if you have, you probably know it as a tool for making mobile payments or a place for storing your boarding pass. But it’s actually much more than that.
Mobile wallet offers a fresh and underappreciated approach to engaging customers with a one-of-a-kind ability to deliver coupons, rewards, tickets and other items straight to a smartphone. In particular, its flexibility and ease of use offer a new level of engagement between brands and customers.
Syniverse has been leading the charge to help brands unlock the power of this increasingly popular mobile channel, and we’ve just released our latest resource on it. Our new infographic breaks down the emerging opportunity for mobile wallet by presenting a snapshot of the latest consumer data on preferences and expectations for this channel.
I invite you to find out more about this opportunity by checking out the new infographic here or at the link below. I also urge you to stay tuned during the next couple of weeks as we release more resources on mobile wallet – including a comprehensive guide with best practices, use cases and case studies – as part of a new campaign to help brands better tap the power of this rapidly rising channel.
John McRae leads Syniverse’s Carrier business unit, which enables mobile network operator interoperability and interconnection. McRae has built a career that includes over 20 years of leadership positions for various mobile, financial services and consulting companies. Prior to his current role, McRae served as Syniverse Group Vice President and General Manager of Operations for EMEA and Asia. In that role, he oversaw all Syniverse business operations across Europe, the Middle East, Africa, and Asia. He also served as Group Vice President, Portfolio Management, responsible for the management of Syniverse’s overall portfolio of products and solutions, and served as Group Vice President, Revenue and Connectivity Management and Chief Information Officer, among other senior roles. Prior to Syniverse, McRae served as CEO of Nationwide Credit and, earlier, held senior positions at companies including Deloitte Consulting. He holds a bachelor’s degree in finance and accounting from the University of Michigan, Dearborn, and an MBA in operations and global finance from Case Western Reserve University.
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