Is RCS Right for Me? 

Brands looking to take their business messaging strategy to the next level may be wondering whether Rich Communication Services (RCS) and RCS Business Messaging (RBM) are what they’re looking for. RCS and RBM bring interactive communications to customers inside their messaging app, serving up a carousel of in-the-moment experiences that are on-brand, and simplify customer engagement. Delivering interactive experiences inside a messaging app saves steps for consumers who no longer need to navigate to your website or social media page. All the action takes place inside one centralized app.  

Here’s why RCS is a channel to consider when planning your messaging strategy: 

Win trust with brand assurance 

RCS brings messaging services to life for brands looking to instill customer loyalty. They’ll see a recognizable logo, your brand’s custom colors, and a checkmark distinguishing it from spam. This indicates the brand has been verified as a trusted sender and assures them it’s safe to engage with your campaign.

Get personal with dynamic content

Dynamic fields are a game changer when promoting your business because they add a personalized approach not available in other messaging solutions. Dynamic fields can be auto populated with a customer’s name and customized offers that are true to the personal preferences shown in their order histories.   

Gain insights with true metrics 

Gain true insights with client-based DLRs, which inform brands when a message was delivered successfully or met a delivery disruption. Along with read receipts, RCS analytics provide valuable insights for analyzing the performance of your RCS campaign. 

Own the now with two-way communication 

When it comes to being in-the-moment, communication is key. Unlike SMS, RCS paves the way for two-way communication on a traditional messaging channel and opens up real-time conversations with customers who are in the now.  

Deliver it all in one app

RCS turns the customer’s messaging app into a centralized hub for chatting, shopping, ordering, maps, calendars, videos, and sure — you can include URLs too, but you probably won’t need to. In a way, it’s like a super app for your brand, with its own miniature operating system that runs inside one app, delivered to customers within their messaging app, and eliminating steps to conversion.    

RCS helps brands own the now, Syniverse will show you how with our RCS messaging solution.  

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What Does RCS Mean for Businesses?