Attending sports games in person is one of the most exhilarating live experiences a fan can take in, especially when it involves your favorite teams. It’s just not the same experience, sitting in front of a screen and cheering your team on as it is engaging in person, alongside likeminded fans, acting as almost an extension of the team itself right there from the stands.
How Technology is Changing the Sports Fan Experience
Yes, I love sports and especially watching sports live. Like many other fans, I also enjoy following the statistics of my favorite players and teams, even while watching the game in person. Creating the optimal fan experience in sports involves technology and an ecosystem of organizations that bring to life many enhancements in real time through the latest and greatest innovations. It should come as no surprise that, these days, mobile phones basically become an extension to the core experience of many fans.
From sports merchandise to ticket purchases and resales, statistics and so much more, all of these elements have gone digital, personalized to the individual fan and maintained right there on their devices. The end result is a seamless fan experience that is the perfect fit for the 21st century and today’s digital-first world.
Smarter Ticket Purchasing
The ticket purchasing process, both for event organizers and for fans, where blockchain is used to facilitate the automation process and to mitigate against fraud, is a great example of technological enhancement in the current era. Blockchain technology can be used to counter automated bots, ticket scalpers and other bad actors.
“Mobile blockchain ticketing allows organizers to identify their patrons precisely, even if a ticket has been exchanged five minutes before entering.”
Eric Rozenberg, Forbes
The point is that fans like me are using mobile devices and technologies like blockchain to allow for a seamless and secure digital experience.
Emerging Technology: Sports & NFTs
Of late, there has also been a rise in discussion regarding the use of Non-Fungible Token (NFTs) to digitally track sports memorabilia ownership. Fundamentally, an NFT is a unique digital identifier, stored on the blockchain and verifying ownership of something, such as a favorite player’s jersey. For the fan, this creates a new and unique way to own something belonging to them in the digital realm and verified on the blockchain.
What we are experiencing is a new definition of value, which can be exciting for all involved. Mobile technology, blockchain, and NFTs are all new ingredients contributing to a higher level of fan engagement in the sports world. As a technology fan, as well as a sports fan, I marvel at what is truly possible with these technologies in creating such an interactive and personalized experience!
Syniverse’s Role in Creating New Sports Fan Experiences
What is Syniverse’s role in this experience for today’s sports fan? With our rich history of connecting organizations with mobile technology, we realize that no single mobile channel will reach an organization’s audience in its entirety.
With that in mind, we have developed a cloud-based Communications Platform as a Service (CPaaS) in our Syniverse CPaaS Concierge offering that empowers businesses to develop omnichannel messaging campaigns across the globe to reach today’s sports fans like me, in tune with the latest and greatest technological enhancements. Among these channels are SMS, MMS, voice and video, push notifications, WeChat, Facebook Messenger, RCS and more, as this technology is ever-evolving. The sky is truly the limit, and the opportunity is here, right now, to create a sports fan experience with Syniverse.
If you want to know more about how technology is changing the sports fan experience, or the technology behind Syniverse CPaaS Concierge and Hyperscale Communications Platform, please contact us today!
With more than 25 years’ experience as a global technology leader, Monique is senior distinguished architect at Syniverse where her main role and responsibilities is to provide thought leadership and to help the strategic direction and vision for Syniverse’s identified emerging technologies across the company, partners and industry forum. Her specific focus areas include extensions of Distributed Ledger Technology [DLT] and other emerging components of blockchain technologies to Syniverse’s lines of business and enterprise. Emerging technology areas include DLT interoperability; zero knowledge proofs/data anonymization, trust and identity, and mobile payments.
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