Do most consumers prefer to chat with their favorite brands by mobile? How important are mobile loyalty programs in influencing brand...
READ MORESyniverse Reveals Untapped Value of Text Messaging in New Guide
by Dave Ratner | May 2, 2017 | Messaging
With all the buzz about today’s newest social media channels and smartphone technologies, it can be easy to overlook the simplicity and power...
READ MOREMobile Wallet Offers Strategic Opportunity
by Dave Ratner | Jan 6, 2017 | Mobile Marketing
This article originally appeared in the December 2016 issue of Total Retail is published here with permission. Holiday shopping may not feel...
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