Best Practices for Selecting an Omnichannel A2P Messaging Solution
In an omnichannel world, how do you get a tailor-made A2P messaging solution? The first step is to ensure you’re reaching your customers on the channel that’s most convenient for them. That starts by knowing your customers. Identifying the messaging channels they use most can vary by demographics such as region and age association, for example. Other determining factors are based on your business needs such as the character length needed for the messages you plan to send, whether graphics will be used, security, and the types of messages you expect to send.
Here is an overview of the most used omnichannel A2P messaging solutions:
| Character Limit | Security | Graphics | Global Reach | Use cases | |
|---|---|---|---|---|---|
| SMS | 160 | not encrypted | No | Global | – Customer communication – Business automation – Promotions |
| MMS | 1600 | not encrypted | Yes | Global | – Customer communication – Business automation – Promotions |
| Unlimited | end-to-end encryption | Yes | Available in 180 countries | – Customer communication – Business automation – Promotions | |
| Push | Varies by browser, OS, device | not encrypted | No | n/a | – High visibility |
| Voice | n/a | n/a | No | Global | – Remove accessibility barriers – Customer communications – Device agnostic – Multiple Language support |
| Wallet | n/a | not encrypted | Yes | Global | – Tickets (entertainment) – Loyalty cards – Membership cards – Coupons |
Distilling the right A2P Messaging mix can be easier when you know your customers, understand your business needs, and work with an expert who can guide you through the nuances of the various Messaging options. When it comes to knowing your customers, personalization goes deeper than demographics. Language preferences can vary whether your customers are regional or span the globe. Syniverse can help you with our unique language personalization capability, Real-time Text Translations.
One of the things that makes Syniverse the world’s most connected company® is the high-level of support we provide our customers. We work side-by-side with our customers to tailor the right A2P Messaging solution for your business. And we stay with you every step of the way from integration through to execution. Businesses of all sizes worldwide rely on us to provide a secure and compliant messaging ecosystem that transmits messages over white routes in compliance with country, regional, and local regulations. We also provide full integration services, scalability, and global reach.
Best Practices for A2P Messaging Series
Part-1 – Best Practices for SMS A2P Message Encoding
Part-2 – Best Practices for Selecting an Omnichannel A2P Messaging Solution
Part-3 – Best Practices for Personalizing Your A2P Messaging Strategy
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